For over 100 years, Ideal Standard has been focused on one single mission: to make life better for our customers. We do this by bringing emotional meaning to functional perfection through considered design, always innovating to anticipate the demands and aspirations of modern living.

Fine edges, crisp lines and slim tapering profiles.

Designed for everyday living

Softly spoken design that will easily blend with most interior styles

Soft geometric lines, with our innovative Aquablade technology

Concept Freedom : As life goes on, everybody will, at some point, need to make changes to the way they live. Mobility is something that can affect us at any age, whether it be back problems, injuries or generally needing a little extra support.

Bathroom solutions to make life a little easier

Concept Freedom : As life goes on, everybody will, at some point, need to make changes to the way they live. Mobility is something that can affect us at any age, whether it be back problems, injuries or generally needing a little extra support.

Sets new standards in both toilet design and flush technology

Britain’s most popular bathroom